Brewton retailer Bonehead Boots has flexed its social networking skills to help advertise the business and help local schools.

In a recent ad campaign, students in the surrounding area were asked to use Facebook to cast their votes for their school.

Each entry counted as one point. In addition, for every dollar spent at Bonehead Boots, students could specify a certain school to also receive a point.

Bonehead Boots owner Sherry Davenport said the campaign among schools made for a good race.

“We ran the contest for a month,” Davenport said. “W.S. Neal led right down to the last, but during the last few days, Pollard-McCall pulled out the stops and came from behind to win.”

The winning school was presented with a check for $300 for their participation and for winning the contest.

“We appreciate the support and voting that we had from everyone,” said Hugh White, principal of Pollard-McCall. “If it were not for the community our school would not be the great school that it is. We also want to express our appreciation to Bonehead Boots for this check. We plan on using the money to take the students, who scored 3 or higher on the Alabama Reading and Math Test, to the Pensacola Naval Air Museum. We will also treat the students to a hot dog cookout for scoring so well on the Adequate Yearly Progress program. We are very proud of our students.”