DISH customers are facing another Saturday of college football without CBS affiliate WKRG — and may miss the broadcast of the Auburn-Texas A&M game if a standoff between DISH and Media General continues.

On Friday, DISH Network filed a complaint against Media General — parent company of WKRG — requesting the Federal Communications Commission immediately require Media General to negotiate in good faith to resolve the blackout that began Oct. 1. Media General blocked programming from DISH customers in 17 markets after a retransmission contract expired.

“DISH customers and Media General viewers were without their shows and events for 11 days before Media General would even contact us,” said Dave Shull, DISH executive vice president. “We reacted with a counter offer within hours and Media General has yet to respond.  DISH is asking the FCC to act expeditiously to address Media General’s bad faith, push them back to the negotiating table and submit to mediation to get programming back to consumers.”

DISH officials said Media General has also tried to force DISH to renegotiate its completely separate deal with Young Broadcasting. Media General is making this improper demand as it awaits its proposed acquisition by Young Broadcasting, currently under FCC regulatory review.