• 68°

Wallace used country-store gossip strategically

By Staff
When talk turns to politics in Alabama it usually leads to the governor's race. It does not matter if the governor's race is four years away, political gossip starts early as to who will run for governor.
In Alabama politics the governor's race is the race. As each new race approaches it is talked about more than ever around coffee clubs and kitchen tables from Sand Mountain to the Wiregrass. It is comparable to college football being the king of all sports in Alabama.
This infatuation with the governor's office is borne out in voting history. In most states the presidential race sees the largest voter turnout, but that is not the case in Alabama where historically we have voted heavier in gubernatorial years. However the turnout has gotten closer in the last few decades ever since Alabama became a two party state.
The emergence of the Republican Party in Alabama since 1964 has caused us to be more like the national norm. In the 40 years prior, the largest turnout in Alabama was in the Democratic Primary for the governor's race.
Gubernatorial years have most of the important local offices up for grabs, which may account for some of the large turnout.
There is a popular political saying, made famous by former U.S. House Speaker Tip O'Neil, that "all politics is local" and next year is a local year with all 67 probate judges and 67 sheriffs on the ballot. All 105 House members and 35 State Senators are also running and of course the governor's race along with the other Constitutional offices such as lt. governor, attorney general, secretary of state, state auditor, treasurer, and agricultural commissioner.
It should be an interesting and exciting year. Alabamians have fallen into a pattern of voting Republican for Washington politics. It appears we prefer Republican presidents, U.S. senators, and congressman, while we split our allegiance when it comes to the Statehouse. However, we overwhelmingly elect Democrats to local offices such as probate judge, sheriff, and the legislature.
In recent years the middle battleground has been the governor's office, a job we have not placed a party preference on. In the last 20 years we have seen extremely close gubernatorial elections and political party musical chairs. In 1986 Guy Hunt became the first Republican governor since Reconstruction, but left office in 1992 only to be succeeded by Democrat Jim Folsom Jr. Fob James won as a Republican in a close 1994 race but lost to Democrat Don Siegelman in 1998. Siegelman lost to Republican Bob Riley in a squeaker in 2002.
In the 20-year stretch prior to 1986 there was very little swapping because George Wallace was governor most of that time. 
Look for a lot of negative ads and attacks next year. Why? Because they work. The book on Alabama politics, according to George Wallace, is that more people will vote against someone or something than for someone or something.
Wallace ran against integration for years and when that wore out he ran against the power company and other big money special interests and corporations. "Big Jim" Folsom ran against the same big mules. Sadly, polling reveals that negative or attack ads are effective. Wallace and Folsom knew this instinctively before polling and used it effectively.
Wallace shared another interesting caveat with me. He said he'd rather someone say he was going to win than they were going to vote for him. This is called the bandwagon effect.
People like to vote for the winner. They say, "I don't want to waste my vote." Wallace had an effective way to affect the bandwagon rally. He would hire a close political ally to travel the state during the entire campaign. This person was called a runner. The runner would stop at every country store in north Alabama posing as a traveling salesman. He would engage the men at the country store in gossip about the weather, the crops, and would finally get around to the governor's race.
All the locals would look at the stranger who was traveling the state and say, "What do you hear about the governor's race?" He would say, "Well I've been all over south Alabama and Wallace is going to carry it heavy." The runner would do the same thing when he went south, saying "Wallace is going to get all the votes in north Alabama."
It worked.
See you next week.
Steve Flowers writes a weekly syndicated column on Alabama politics. He served 16 years in the Alabama House of Representatives. Steve may be reached at ww.steveflowers.us.