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Riley won by small margin

By Staff
Steve Flowers
Columnist
When Bob Riley took office in January of 2003 he had just survived one of the most bruising gubernatorial elections in history. His razor thin margin of victory over Don Siegelman hardly gave him a mandate for major accomplishment in state government. He and Siegelman had so pulverized each other in campaign ads that most voters wondered why both were not in jail. Ironically a cloud was brewing over Siegelman and he indeed would be heading for jail.
As businessman Bob Riley took the reigns of state government, his only political experience had been his previous six years of service in congress. He had no experience in state government and both branches of the legislature were overwhelmingly Democratic. Although partisan acrimony was not as pronounced as it was in Washington, partisanship had arrived in Montgomery and neither the Democratic legislature nor the powers that controlled the legislature wanted a Republican governor to succeed.
For reasons that nobody can figure out Riley immediately set out to commit political suicide. Both the General Fund and Education Fund were in the red and facing a crisis. Even though the general public did not believe this perennial cry of wolf, Riley saw the figures and bought into the crisis mentality. However, Riley, who was a Reagan small government fiscal conservative, went in the opposite direction than his idol Reagan would have gone. Instead of asking for massive cuts in government spending Riley offered the biggest tax increase in state history, $1.2 billion to be exact.
Lucy sat back and quietly watched Riley self-destruct. She took no position on the tax debacle or anything else. She did not have to because there is no power in the lt. governor’s office.
Riley, to his credit, took his setback in stride with great resilience. He quickly recovered and his next three years were very Republican. He espoused less government and lower taxes. He cut ribbons and smiled and handled crisis like hurricanes with aplomb and confidence. Riley looked gubernatorial. In fact, his handling of Hurricane Katrina in August of 2005 marked a turning point in his political recovery. At that point, his positives shot up dramatically and continued to skyrocket.
Ironically, Lucy had to make a decision to run at this same time. The polling numbers she saw in July of 2005 revealed that she could beat Riley. She pulled the trigger around the same time as Hurricane Katrina. However, Riley turned the tide about a month later and never looked back. His numbers escalated. He trounced former Chief Justice Roy Moore 70% to 30% in the GOP primary. Lucy defeated Don Siegelman, who was under indictment and was actually convicted during the primary of ethics violations. Lucy’s margin over a hapless Siegelman of 60% to 40% portended that she was not as strong as once thought.
Once the dust settled after the June primaries, all indications from polling and otherwise showed that Riley would be tough to beat in the fall. The first polls showed him with a double digit lead over Lucy. As the summer ended and the fall campaign began in September, Riley’s lead in the polls had grown to 20 points. It went as high as 25 points as late as mid October.
Riley’s insurmountable lead in the polls transpired into an avalanche of campaign fundraising. He outspent the underdog Lucy Baxley by a 4 to 1 margin. Riley ran an aggressive, well managed, 21st century campaign spearheaded by some of the best and most expensive political consultants in America. His positive, happy, confident personality and charisma were captured and reflected in his ads. It resulted in a landslide victory over Democrat Lucy Baxley.
See you next week.
Steve Flowers is Alabama’s leading political columnist. His column appears weekly in 75 Alabama newspapers. Steve served 16 years in the State Legislature. He may be reached at www.steveflowers.us <http://www.steveflowers.us/> .